Consider the number of dining establishments that are constantly vying for the attention of customers and you will see that an owner is constantly trying to increase restaurant sales. When it comes to attracting the attention of hungry diners, effective marketing campaigns are very important, especially when you are trying to establish the identity of the business and to maintain customer loyalty.
Word of mouth is the most cost efficient way to increase restaurant sales. If you present a wonderful dining experience, patrons will naturally refer your restaurant to others. But word of mouth works both ways. Bad reviews often travel faster than positive ones. Thats why its essential to be consistent in providing excellent customer service, quality food and an inviting atmosphere.
Very often, the owner of an independent restaurant has a distinct advantage over the owner of a restaurant which is controlled by a well-known chain. The independent restaurateur does not have to rely on a corporate formula and can be very flexible when it comes to increase restaurant sales. Getting to know your customers is an important element. No wonder many groups of friends often dine at the same restaurant, as the owner has taken time to get to know them by name, their eating preferences and other personal information.
Without a doubt, rewarding repeat customers can lead to increased profits. If you know a customer has referred others to your restaurant or consistently brings in a group of business associates, consider giving a gift certificate for a complimentary dinner or providing a free appetizer or bottle of wine for the table. This is a great sales tactic to motivate your good customers to bring in business to your restaurant.
Your staff is an integral part of building sales. Besides providing impeccable customer service, your staff can increase restaurant sales by up-selling to increase the table check. Rather than ask if anyone would like a drink, appetizer or dessert, they should note which ones are house specialties or offer their personal recommendations. They should also promote higher priced dishes with reasons showcasing their value.
A restaurant owner must have a comprehensive marketing and advertising plan. This is essential to grow and maintain a restaurant. Whilst your advertising must give the restaurant a unique selling proposition, your marketing must reach out into the community as well. Membership of trade groups, networking and chambers of commerce is important and you should attend community events and be charitable. More visibility equals more potential for sales.
The Internet is an absolute must when it comes to increasing profitability. You cannot expect to increase restaurant sales without a website, which should be as interactive as possible. Social media sites like Facebook, Twitter and LinkedIn are very important also.
Try to incorporate a combination of different incentives as you try to increase restaurant sales. Choose from a number of options, including punch-cards, promotions, customer loyalty programs, business card drawings, coupons, simple discounts, or the organization of special events.
Word of mouth is the most cost efficient way to increase restaurant sales. If you present a wonderful dining experience, patrons will naturally refer your restaurant to others. But word of mouth works both ways. Bad reviews often travel faster than positive ones. Thats why its essential to be consistent in providing excellent customer service, quality food and an inviting atmosphere.
Very often, the owner of an independent restaurant has a distinct advantage over the owner of a restaurant which is controlled by a well-known chain. The independent restaurateur does not have to rely on a corporate formula and can be very flexible when it comes to increase restaurant sales. Getting to know your customers is an important element. No wonder many groups of friends often dine at the same restaurant, as the owner has taken time to get to know them by name, their eating preferences and other personal information.
Without a doubt, rewarding repeat customers can lead to increased profits. If you know a customer has referred others to your restaurant or consistently brings in a group of business associates, consider giving a gift certificate for a complimentary dinner or providing a free appetizer or bottle of wine for the table. This is a great sales tactic to motivate your good customers to bring in business to your restaurant.
Your staff is an integral part of building sales. Besides providing impeccable customer service, your staff can increase restaurant sales by up-selling to increase the table check. Rather than ask if anyone would like a drink, appetizer or dessert, they should note which ones are house specialties or offer their personal recommendations. They should also promote higher priced dishes with reasons showcasing their value.
A restaurant owner must have a comprehensive marketing and advertising plan. This is essential to grow and maintain a restaurant. Whilst your advertising must give the restaurant a unique selling proposition, your marketing must reach out into the community as well. Membership of trade groups, networking and chambers of commerce is important and you should attend community events and be charitable. More visibility equals more potential for sales.
The Internet is an absolute must when it comes to increasing profitability. You cannot expect to increase restaurant sales without a website, which should be as interactive as possible. Social media sites like Facebook, Twitter and LinkedIn are very important also.
Try to incorporate a combination of different incentives as you try to increase restaurant sales. Choose from a number of options, including punch-cards, promotions, customer loyalty programs, business card drawings, coupons, simple discounts, or the organization of special events.
About the Author:
Jose L Riesco brought top proven marketing practices to the restaurant industry, making a unique contribution to this business by creating a unique client-focused Strategy. You can find more by visiting his web site: Restaurant Marketing Strategies
